Switzerland is calling: why more people are choosing it as their new home

Knotted
2 days ago
4 min read

In a world defined by volatility, Switzerland remains a beacon of certainty. As headlines grow more unpredictable and economic or political systems lose consistency, individuals, families, and entrepreneurs with international exposure are increasingly looking for one thing: stability. And when it comes to long-term stability, few countries can match what Switzerland has to offer.

Whether you're a family seeking a safer and better life, an investor looking for asset protection, or an entrepreneur planning to relocate your business, Switzerland presents itself not just as a good choice – but as the obvious one.

The strength of Switzerland: trust, neutrality, and resilience

People don’t just move to Switzerland for its mountains or watches. They come because they believe in something deeper: in the rule of law, in political neutrality, in institutional reliability. They come for a way of life that blends tradition with innovation, security with opportunity.

In Switzerland, you can walk around wearing a 100,000-euro watch without thinking twice – just like in Singapore, Monaco, or Dubai. But unlike those other destinations, Switzerland is a true democracy. It offers a vast and diverse territory, and a multilayered legal and financial system developed over centuries. It’s not just about feeling safe today – it’s about trusting that the same system will work tomorrow, and ten years from now.

Relocation to Switzerland: a gateway to opportunities

Those moving to Switzerland quickly realize that it’s a country made for international people. With its top-tier infrastructure, efficient administration, and business-friendly regulations, Switzerland is consistently ranked among the best countries in the world for:

expatriate tax planning
real estate investment
family relocation

Here, international investors find a predictable and supportive legal framework. Entrepreneurs benefit from streamlined company relocation services and competitive tax regimes. Families enjoy access to excellent education, healthcare, and quality of life – all within a country that runs on time, in every sense of the word.

Switzerland is one country – but it offers 26 different lifestyles

Switzerland is compact in size, but rich in variety. The French-speaking cantons like Geneva and Vaud appeal to those who value cosmopolitan flair and proximity to France. The German-speaking cantons, including Zurich and Zug, are magnets for global finance and cutting-edge innovation.

But then there’s Ticino – the Italian-speaking region of Switzerland – and perhaps the most underrated gem of them all.

Lugano: the perfect mix of Italian lifestyle and Swiss precision

Relocating to Ticino means choosing a different pace of life – one that offers sunshine, lake views, outstanding food, and warm Mediterranean energy, all while remaining within the framework of Swiss excellence.

In Lugano, you get the best of both worlds: the relaxed elegance of Italy with the efficiency and predictability of Switzerland.

This unique mix is attracting more and more people every year. Lugano is becoming a rising hub not just for families and retirees, but also for financial professionals, legal firms, family offices, and tech entrepreneurs. The city is positioning itself as a European center for blockchain and digital assets, with a growing crypto ecosystem supported by forward-looking institutions and regulations.

Why so many expats are choosing Ticino over Zurich or Geneva

Zurich remains the financial engine of Switzerland – home to large banks, insurance groups, and international corporations. Geneva is still the capital of diplomacy and private banking, where high-net-worth individuals and global organizations converge.

But Lugano is quietly becoming the preferred destination for a new kind of expat: someone looking not only for business opportunities and tax advantages, but also for lifestyle, education, and long-term well-being.

It’s no surprise that luxury relocation services in Switzerland are now increasingly centered around Ticino, where quality of life and investment potential align perfectly.

Crypto-friendly, business-friendly, family-friendly: Switzerland makes sense

If you're managing digital assets, Switzerland is one of the very few jurisdictions where you can do so in a regulated, compliant, and forward-thinking environment. Cities like Lugano, Zug, and Zurich are actively fostering innovation in blockchain, Web3, and fintech.

For entrepreneurs, the country offers efficient pathways for company relocation, particularly attractive for holding companies and startups in tech and finance.

For families, the real estate market is solid, international schools are top-tier, and private healthcare is among the best in the world.

And for investors, Switzerland remains a strategic base for wealth preservation, offering a robust legal and banking infrastructure with a strong focus on discretion and regulatory clarity.

No wonder Swiss asset management and expatriate tax planning continue to attract global interest.

We help you make the move – smoothly and strategically

At Knotted, we specialize in helping individuals, families, and companies relocate to Switzerland.Whether you're exploring the idea or already preparing your move, we provide step-by-step support to ensure a smooth transition.

From immigration and residence permits to real estate search and expat housing services in Lugano, from setting up a bank account to launching a holding company, from legal structuring to cross-border tax guidance – we are your local partner in navigating a global decision.